Join our Network and advertise your hostel under the umbrella of Independent hostels UK .
Join the 400+ hostel owners that benefit from IHUK’s marketing expertise for just £180-£240 per year. There are no other costs and NO COMMISSION to pay.
Your hostel will be advertised in the following ways:
Multiple features on the IHUK website.
You will have a main online feature which pushes readers to your website, your online booking system and your social media. Our amazing website can read availability information from most calendars and booking systems, so we can promote your availability seamlessly too, and with no commission.
In addition to your main feature your hostel is highlighted on our interactive maps, long distance trails and special accommodation pages, which are very popular with our readers. These “Discovery Pages” take readers to your main feature where they can find out more about your accommodation and contact you directly.
A feature in the annual Independent Hostel Guide.
The only publication of its kind and now in its 26th year, this is an iconic reference book with an ever-increasing fan base. The guide book is sold in bookshops, online and at our hostels.
The popular group enquiry button on our website allows group leaders to select the facilities and location they require and then prompts them to compose an email which we send direct to you for your personal attention. Our Group enquiry button is used mostly by groups of families and friends, UK based outdoor enthusiasts and overseas student groups.
Regular targeted multi-media promotions throughout the year
Every week we run one or two promotions which highlight one of the aspects of the accommodation in our network. This can be anything from Accessible Accommodation to accommodation along a walking route like the West Highland Way. Your accommodation will appear on all the relevant promotions and we provide you with an App which you can use to add an extra highlight to your accommodation on each promotion. We use newsletters to keep you in touch with upcoming promotions. Some of our on going promotions
Social Networking for everyone
All the hostels in the network are able to post short up-to-the-minute messages that appear on our website and on our social media. This give you great free exposure for your special offers, local events and other news.
If you have your own social networks we will automatically re-tweet your Twitter posts and endeavour to share and like as many of your Facebook and Instagram posts as we can. If you don’t have your own Facebook/Twitter our app is a great way to get your news out onto the social networks.
Social opportunities and group marketing
IHUK has always acted as a social hub for hostel owners in the network but now more than ever we are keeping you all in touch. In previous years we have hosted a conference, provided meet-up opportunities and group marketing at events such as the Outdoor Show, The Education Show and local outdoor events like Keswick Mountain Festival. Join the network now and when the world is back to normal you will be given the opportunity to join us at a show, meet other hostel owners and help out on the stand.
Additional benefits of joining the IHUK network include:
- Use of our branding and associated credibility.
- Access to 30 years of expertise in the independent hostels’ market.
- No loss of control. All enquiries and bookings go directly to you.
- Take control of your promotions by posting directly onto our website and social media.
- Talk to other hostel owners in the network.
- Free signage and other branded items.
- Enjoy our friendly, efficient, personal service.
What sort of bookings to expect
- Bookings from IHUK tend to be from people who understand what hostel, bunkhouse, camping barn accommodation is like. So the number misunderstandings and complaints will be minimal.
- We specialise is group bookings. These range from family get-togethers to schools and come in all sizes.
- We also generate bookings from outdoor enthusiasts and people doing the long distance walking and cycling routes.
How the bookings will arrive
- Direct on your own booking system
- As enquiries from your own website or social media.
- As enquires by phone or by email from our website
- As enquiries by phone or email from our printed literature
- As batch emails from our group enquiry system
We specialise in Direct bookings by supporting your own marketing, website and social media. Your own website will rise higher on the google rankings just because we link to it.
Is your accommodation right for the network?
Accommodation accepted into the network includes: hostels, bunkhouses, camping barns, activity centres and group accommodation. To be part of our network your accommodation should have communal living areas and self catering facilities (or a communal eating experience).
What does it cost?
For just £180 per year you can enjoy all the above. You will have one photo on your online feature and half a page with two photos in the guidebook. For an extra £60 you can have 10 photos on your online feature and a full page with 7 photos in the guide book. If you have lots of lovely photos that sell your accommodation we would highly recommend the ‘Extra Photos’. There are no other charges, commissions or costs.
email email@example.com or give us a call on 01629 580427
Covid19 and Independent Hostels UK
During the pandemic IHUK took on the role of an affiliation. Representing hostels and bunkhouses within the hospitality industry. Lobbying for funding and providing support with interpreting social distancing rules. IHUK has always acted as a social hub for hostel owners in the network but now more than ever we are keeping you all in touch.