Readers like to hear about people’s experiences on holiday and Google loves new text and photos. IHUK has a team of travel writers and photographers who blog for us as part of their holidays. These articles are featured our homepage and on the accommodations feature. They are promoted on our social media .
The accommodation in the Host a Blogger scheme provides a discount for the blogger’s first night’s stay. Guidelines for the discounts are:- a free night’s accommodation for a single blogger; a night’s accommodation at half price for a family or couple; or a 25% reduction on the first night for a group. At quiet times some hostels and bunkhouses offer a larger one-off discount to attract a blogger.
Each visit is agreed between the hostel and the blogger with IHUK acting as the intermediary. A host is never obliged to take a blogger and we have 99% success for receiving the text and photos after the visit. The blog is not a review, it is story about someone’s holiday and the things they did in the area. Google notices the names of local attractions, landmarks and activities in the blog and each blog is linked to the hostel or bunkhouse where the blogger stayed. The publication of a blog is announced on our social media and after a few months’s exposure on our homepage the blog remains on the accommodation’s feature, indexed by Google.
You can also ask one of your guests to write a blog about their holiday. All we need is around 300 words of text and some cheerful photos.